Picpay
PicPay is a Brazilian fintech with the mission of making people's lives easier. I led a UX team within the Internal Platforms tribe, responsible for research, product and service design for developer platforms and data processes.
Product Design Manager
Role
Nov 2021 - Aug 2023
Period
WHY
Initial scenario
Tribe Responsibilities
Cost reduction in development
Provide secure products and data to business units
Problems in design and tech teams
Improve productivity of technology teams
Misallocated resources and lack of prioritization
Low product maturity
Many teams and scenarios vs. few designers
HOW
we did it
New action strategy
Decisions and actions as a leader
1
The team began to prioritize projects with greater impact and delivering better results
Team player
2
Working closely with the team, releasing blockages, monitoring projects, helping to outline strategies and career development
Governance and processes
3
Documentation, evolution of research and design processes, training, contribution to design systems
O que fizemos
2x mais visitações diárias com redesign da plataforma de dados
Pesquisa e estratégia para experiência do desenvolvedor
Criando estratégia de produto a partir de pesquisas
