UI & Interaction design

A compilation of interfaces designed over the years as a design consultant and individual contribuitor in different companies.

NAPP o2o

Projeto realizado como consultora para NAPP em parceria com a equipe NBU e outras 7 unidades de produtos Google. Participei desde a criação dos primeiros conceitos em UI para aprovação do projeto, cocriei as etapas de pesquisa e síntese com o time de UX/Produto Google e fui responsável pelas entregas de UI e interatividade, cuja aprovação do time Google era necessária para continuidade do projeto.

Visão de futuro

ícones

Onboarding contas Google

Edição de dados Google

NAPP Retail dashboards

NAPP is a B.I company that provide information to help retail companies improve their businesses.

Project conducted as consultant, redesigning company's data products for the retail market in Brazil.

Esphera Dashboard delivered

Role

2021

Period

Data UI designer

Problems

Lack of consistency and patterns

NAPP delivered data in three ways: Power B.I, PDF and in a mvp version of platform, all of them were different from each other.

Also didn't have a design pattern for their products and designed different every journey making complex to find information on some panels.

Sales PDF Dashboard

Bad layout

The data appeared in different formats and positions, not properly utilizing the screen space, and squeezed some information to fit.

Power B.I Background layout

Understanding scenario

I've promoted some conversations and investigated different arctfacts of NAPP to understand how people used their solutions so far, including:

Heatmap and user sessions analisis

Data indicators and qualitative reports by users

Usability analisis

Customer success interviews

Confuse Flow

Users constantly share difficulty in finding the data they want, seem not have a logical way to find the information between the 3 solutions, in user sessions it was clear how people came and go in a flow.

Power B.I Dashboard

Hidden information

Filter and important actions were represented only by icons and with disabled visual aspects.

Redesign Outcomes

-63%

Customer success calls because of dashboards usability

+32%

In monthly CSAT score

-356h

for month spend in development, maintanence and support

Data + findable
Increased satisfaction
Effort reduction

UI Dashboards

Sales Dashboard

PDF Sales report

Before > After

Dashboards platform initial page

Dashboards Power B.I. + PDF initial page

X

X

Color palette

Typography

Components